What Is The Love Always Project
The Love Always Project is a growing collection of cards being released into the world for strangers to find.
Some offer a gentle reminder. Some ask you to connect with another person. Some ask you to pause and notice the moment you're standing in. And some carry words of love from one stranger to another.
Each card has its own journey.
When one finds you, you can scan it to see where it has been, anonymously share a little piece of the moment you're in, and add another point to its story.
Maybe you're having the best day of your life.
Maybe you're lonely.
Maybe you're falling in love, grieving someone, starting over, completely lost, wildly hopeful, or just sitting in a coffee shop on an otherwise ordinary Tuesday.
All of it belongs here.
Because this project isn't about collecting perfect stories.
It's about collecting real ones.
But how did we get here?
I wish I could say I was sitting somewhere mesmerizing, sipping tea and pondering the world when this idea came to me...
Which isn't totally far off, but it certainly didn't happen like that.
The idea behind The Love Always Project actually started years ago with a little deck of gratitude cards.
The premise was simple: pass them out. To friends. To family. To complete strangers. Leave someone a reminder they might need that day and spread a little kindness without expecting anything in return.
I dreamed about creating decks that other people could buy and send out into the world themselves.
And then life happened.
Priorities shifted, the idea slowed down, and I took what I had created and kept it close to my chest.
But the idea never really went away.
Years later, I found myself with something I hadn't given myself in a very long time:
Space.
Space to travel. Space to think. Space to create.
And somewhere in that space, those little cards came back.
Except this time, I didn't just want to hand someone a nice message.
I wanted to know what happened after they found it.
What if a card could travel from one stranger to another? What if we could watch its journey? And what if each person holding it could leave a little piece of their own story behind?
That's when those original gratitude cards became The Love Always Project.
Why?
We walk past strangers every day without knowing what they're celebrating, what they're carrying, what they're afraid of, or what they're hoping for.
Our lives can look completely different while the feelings underneath them are remarkably similar.
The Love Always Project is a way to make some of those invisible things visible.
A collection of moments, fears, hopes, joys, loves, losses, questions, and everything in between—passed from one human being to another.
Not for likes.
Not for followers.
Not for approval.
Just an opportunity to say:
This is where I am today.
And for someone else, somewhere in the world, to see it and think:
I am too.
That's where connection begins.
Why anonymous?
Anonymity is actually one of my favorite parts of this entire project.
Today, I'm pretty open about my life and the things I've experienced. But I remember a time when being honest about what I was struggling with felt terrifying.
And I can't help but wonder: if I had been given a place to say it anonymously, would it have been easier to say?
There is something freeing about being able to tell the truth without attaching your name, your face, or anyone else's expectations to it.
But I think something else happens, too.
Vulnerability creates vulnerability, creates vulnerability, creates vulnerability.
When one person is brave enough to say, “This is what I'm going through,” someone else gets permission to say, “Me too.” And then maybe someone else does the same.
That's what I hope these anonymous reflections can become—not a collection of names or profiles, but a collection of honest little pieces of humanity that make it easier for the next person to share theirs.
And for anyone who someday decides they do want their story to have a name and a voice attached to it, there will be opportunities for that too.
As Love Always grows into conversations and podcasting, I hope some of the people who have crossed paths with this project will choose to step forward and share more of their stories.
But that choice will always be theirs.
You weren't supposed to find every card.
You were supposed to find the one you did.
That's an important part of this project.
There are different cards traveling through the world, and I don't want you to hunt through a website looking for all of them.
I want them to find people.
Maybe yours made you laugh. Maybe it asked you a question you weren't expecting. Maybe its words landed differently because of exactly what was happening in your life when you found it.
Or maybe it meant absolutely nothing to you today.
That's okay, too.
Because then you get to decide what happens next.
RECEIVE IT.
However this card found you, take a second to receive whatever it brought with it.
Scan it. See where it's been. Read the words. Answer the question. Or simply tuck it into your pocket and keep going.
There is no right way to experience it.
LIVE IT.
Keep it.
For an hour. A day. A month. A year.
Maybe forever.
Let its message mean whatever it needs to mean in your life. Let it start a conversation, change a moment, remind you of something, or become part of a memory.
The card doesn't have a deadline.
PASS IT ON.
And if the day comes when you're ready to let it go, send it back into the world.
Leave it on a park bench. Tuck it into a book. Give it to a friend. Hand it to a stranger.
You may never know who finds it next.
The dream is much bigger than a deck of cards.
The cards are just where we're starting.
The dream is to watch The Love Always Project grow into a living collection of human stories from around the world—a place where people can show up as they are and be heard, seen, and understood.
I want to watch these cards travel and collect tiny pieces of humanity along the way.
I want someone sitting thousands of miles away from another person to read their words and recognize a feeling they've carried themselves.
I want our curiosity about one another to go deeper than “How are you?”
And more than anything, I want to create something that reminds us that even though our stories will never look exactly the same, we don't have to walk through them alone.
Maybe it stays a little project made up of cards passed between strangers.
Maybe it becomes something much bigger.
Either way, impact is impact.
And every card has to start somewhere.
Love always,
Riss